Gampang Cuan is a dramatic comedy written and directed by Rahabi Mandra, produced by Temata Studios and Adhya Pictures. The film tells the story of three siblings, Sultan, Bilqis, and Aji, struggling to pay off their late father’s debt. Released on December 16, 2023, the movie attracted over 700,000 viewers.
As a partner of Temata Studios, Dialogue Communications managed the 360-degree promotion of Gampang Cuan, covering digital and social media, public relations, activations, and sponsorship. By addressing financial topics, the film not only offers entertainment but also serves as a medium for financial literacy.
We positioned the movie as a story for the sandwich generation—those who work tirelessly to support their families. Our intensive promotional approach resulted in significant organic media coverage, with a PR value exceeding IDR 10 million and extensive social media engagement, garnering over 100 million impressions.
By 2017, the Dewan Pers (Press Council) estimated that the number of media in Indonesia reached 47,000 outlets. Of these, as many as 2,000 are print media, 1,166 radios, 674 televisions, and 43,300 online media. With a significant number of publications, corporate or brand need to strategize their media relations tactics to tell an organization’s story. Dialogue has had numerous experiences in the process of figuring out a message and distributing it to the right media sources so that you can reach the client’s target market.
Our team consists of executive with various background in business, government, strategic communication, journalism and digital specialist. Due to our seamless delivery, here some of our happy clients:
