To promote the understanding and adoption of sustainable lifestyles in Indonesia, Chandra Asri has launched the #IndonesiaAsri campaign. This initiative serves as a platform to address the aspirations and needs of different generations, aiming to positively impact the environment through individual actions. A key component of this campaign is the #IndonesiaAsri microsite (indonesiaasri.com), which acts as an information hub and a center for practical actions accessible to the general public, enhancing awareness of sustainable living practices.
Chandra Asri collaborated with Dialogue Communication to further the campaign through various activities. The campaign has garnered diverse responses and positive media coverage. Key activities include the development of concepts and content for the #AksiAsri365 challenge program, the launch event of the #IndonesiaAsri campaign, the creation of joint publication materials with community groups, and the #IndonesiaAsri journalism competition.
As a fundamental and complex part of a company’s marketing efforts, the function is aimed to deploy all the messages to the market by activating media and other relevant channels. Dialogue helps in the creating and providing the required impetus to the brand awareness in an indirect manner as the strategy and the creative artworks of the marketing communication starts with leveraging on the strong legacy of the brand followed by the features and unique selling propositions of the products and services.
Our team consists of executive with various background in business, government, strategic communication, journalism and digital specialist. Due to our seamless delivery, here some of our happy clients:
