Tinder, an online dating and social networking platform established in 2012 by the US-based tech company Match Group, aims to connect young adults navigating the complexities of dating and social life. Despite being a leading online dating app for years, Tinder faces a competitive landscape and must adapt to evolving generations.
In Indonesia, where dating communication requires cultural sensitivity, Dialogue Communications has empowered Tinder to strengthen its positioning in the market. Acting as their second pair of eyes to observe local trends and behaviors, we have helped Tinder translate global communication narratives into culturally relevant content for Indonesians, particularly Gen Z, while also advocating for dating safety.
Over the past two years, Dialogue Communications has published various Tinder stories, including “Indonesian Top 5 Soulmate Qualities,” “Exer-Dating Ideas to Try,” and the “School of Swipe” campaign. We have also reinforced media relations efforts through a series of personal media meetups.
As a fundamental and complex part of a company’s marketing efforts, the function is aimed to deploy all the messages to the market by activating media and other relevant channels. Dialogue helps in the creating and providing the required impetus to the brand awareness in an indirect manner as the strategy and the creative artworks of the marketing communication starts with leveraging on the strong legacy of the brand followed by the features and unique selling propositions of the products and services.
Our team consists of executive with various background in business, government, strategic communication, journalism and digital specialist. Due to our seamless delivery, here some of our happy clients:
